1) Continent: [geoip-continent]

2) Country: [geoip-country]

3) Region: [geoip-region]

In the US region will return States
In Canada region will return Providences
Outside the US/CA this will return a Region number. Please note region numbers are not unique between countries
4) City: [geoip-city]

5) Postal Code: [geoip-postalcode]

This variable is only available in the US due to limitations with the location data GeoIP uses
6) Latitude: [geoip-latitude]

7) Longitutde: [geoip-longitude]

8) Location: [geoip-location]